Intellectual Asset Management (IAM) magazine was launched in July 2003 to address the  need for organisations to maximise the value of their IP and other intangibles, and to examine the strategies they can put in place to do this. IAM is unique because it treats IP as a business asset and tool rather than simply as a legal right. With this unequalled appeal to the boardroom, IAM has quickly established itself as the only IP publication that many senior corporate executives read regularly.

Combining a mix of news, analysis, specialist columns and longer features, IAM focuses on how IP rights and other intangibles can be used to drive revenue, improve profitability, increase shareholder value and also provide greater flexibility in the financial markets. The magazine is topical, timely and continually thought-provoking for its subscription audience. Editorial quality and integrity are paramount. The quality of the editorial is guaranteed by an in-house team with long-established track records of writing for many of the world’s leading business publications, including the Wall Street Journal and the Financial Times, and by editor Joff Wild – “one of the best in the business”, according to Alain Pompidou, former president of the European Patent Office.

This experienced team is supported by a senior editorial board which includes, for example, IP monetisation pioneer Marshall Phelps, once of IBM and now with Microsoft, and Ruud Peters, the CEO of Philips IP & Standards. Recognising the accelerating crossover between IP and finance, IAM has worked in partnership with the Intangible Asset Finance Society since 2006, ensuring regular coverage of this increasingly important area.

IAM also publishes a weekly email which has over 9,500 subscribers. It comprises a summary of Joff Wild’s widely read IP blog, international reports from leading law firms across the globe and patent ratings supplied by Ocean Tomo. The website hosts a full searchable archive of all articles and supplements published over the last six years, plus an events section and the editor’s daily blog.

Lastly, in 2008 IAM, in conjunction with Ocean Tomo, hosted the inaugural IP Business Congress (IPBC) in Amsterdam. This was followed by the second IPBC in Chicago in 2009, and the third IPBC in Munich in 2010. The event is now hosted exclusively by IAM. The IPBC is designed specifically to meet the needs of senior business executives responsible for the creation and management of IP value inside corporations, as well as those who advise them. The IPBC 2011 will be held in San Francisco.